Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to its products or services. Corporate branding is different from product and service branding because the scope of a corporate brand is typically much broader.
It’s estimated that, as of 2009, roughly 80% of Australians are connected to the internet. As such, the response from business and advertising has been predictable, most turning their heads to the digital sphere for promotion and brand awareness. Because more brands mean more choice, the online consumer’s attention span is shortening by the second. By utilising Red Five Media’s service, the opportunity to capitalise on a burgeoning consumer population naturally increases.
A website is a virtual representation of your products and your brand. With that in mind, it goes without saying that pairing your real-world image with its online counterpoint is of the utmost importance. With Red Five Media, your business imagery can be designed to represent your brand consistently and professionally online.
As more and more eyes focus their attention online every day, setting your business apart from the pack is increasingly important.