To qualify for the ranking, brands must be publicly traded, or publish their financial results. BrandZ’s list combines measures of brand equity based on interviews with more than 3 million consumers about thousands of brands, with analysis of each company’s business and financial performance, using data from Kantar Worldpanel.

The world’s most valuable brands 2019:

  1. Amazon $315.5 billion
  2. Apple $309.5 billion
  3. Google $309 billion
  4. Microsoft $251.2 billion
  5. Visa $177.9 billion
  6. Facebook $159 billion
  7. Alibaba $131.2 billion
  8. Tencent $130.9 billion
  9. McDonald’s $130.4 billion
  10. AT&T $108.4 billion

Source: BrandZ