Social Media Marketing is an essential technique for businesses with social media profiles, blogs, video, news feeds and more. Through social media marketing, businesses can attract unique visitors to website content and drive traffic from sources other than search engines.
Social Media Marketing is an efficient way to build a community around your business, build its reputation and showcase its personality via outlets including blogs, and popular sites such as Facebook, Twitter, LinkedIn, Google+, Instagram, and YouTube.
Social Media Marketing allows a website to be optimised for the social domain, ensuring it is easily linked to, and highly visible in social media channel searches, on search engines and more frequently included on social media sites.
This unique method is beneficial for B2B and B2C businesses and can help to:
- Drive traffic to your website.
- Increase rankings via social connections.
- Improve real-time search engine placements.
- Simply and conveniently share your content.
- Increase brand awareness with viral exposure.
- Connect and engage with a qualified, targeted audience.
- Build a better reputation or repair a bad one.
- Improve thought leadership positioning within your industry.
Can you afford not to be on Social Media?
Over three quarters of Australia’s population use social media and 68% of customers will check companies on social networking sites before buying.
Social media has changed the way people connect and discover businesses and brands.
Unlike other online marketing methods, social media allows businesses to interact with your target market across various channels; generating more interest, engagement, conversations, sales and profits. With a planned, effective strategy, social media guarantees a connection with a qualified, targeted audience.
Social media will also help with your search engine rankings through link building and social shares. Content that is engaged with and shared across social media will prompt search engines to rank websites higher than others due to quality and credibility.