As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text.

A lot of people forget to properly formulate the purpose of their blog post or article. But if you do not properly define the aim of your text, you could be missing out on valuable opportunities. You shouldn’t write just for the sake of writing but because you have an idea of what you want your audience to know or do. Let’s discuss why defining the purpose of your text is important, plus, some great writing tips!

Three main text purposes:

We can distinguish three main goals a text can have…

  1. Your objective could be to inform people.
  2. Another purpose would be to persuade people. You want people to buy your products or to return to your website.
  3. The goal of your text could also be to entertain or amuse. You could write a text to make your audience laugh or move them.

These three text purposes are not at all mutually exclusive. A piece could be informative and amusing at the same time!


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